Never read the label

I just bought a low fat peach yogurt from our canteen for lunch and, upon opening it, noticed that it looked quite well-set and, well, jellyish, for a yogurt. So I checked out the ingredients list... and sure enough, near the top, I see "beef gelatine". Cue freakout.

Now, I know gelatine gets used in lots of things and I know there are far worse ingredients out there, but something about the combination of the yogurt's consistency, its rather wishy-washy yellow colour and the knowledge that it contained beef gelatine led me to the unshakeable thought that I was eating pure melted down cow hoof. I had one more mouthful before consigning it to the bin and I'm now consoling myself with a giant mug of hot chocolate. It'll be full fat yogurt for me next time - it might be bad for me, but at least it's edible.